Build a routine that works for your skin.

  • Cleansers are the foundation of a well-rounded skincare regimen. They play an essential role in maintaining the look of skin clarity, texture, and radiance. Unlike traditional soap, which can be harsh and disrupt the delicate pH of facial skin, modern cleansers are carefully formulated to be gentle yet effective, removing surface impurities such as dirt, oil, and makeup without stripping the skin of its natural oils.” The Ordinary

  • “Today's toners typically have a water-like or milky format and are formulated to provide specific skincare benefits, such as exfoliation, hydration, barrier support, and others. Here's how it all works. First, toners remove traces of dirt or makeup left over after cleansing your face. Many toners also have an exfoliation component that helps dissolve the bonds holding dead skin cells together—such as direct acids—revealing smoother, more radiant skin.” The Ordinary

  • “A skin serums is a targeted skincare formulation designed to deliver high concentrations of ingredients to the skin. Unlike traditional moisturizers, which are often thicker, serums are lightweight. They are often water- or oil-based, allowing them to penetrate deep into the skin's surface and address specific concerns. On the other hand, cleansers and exfoliators remove impurities, makeup, and dead skin cells, preparing your skin for targeted treatments. This makes serums a powerful addition to any skincare regimen, offering benefits like hydration, improved skin texture, brighter-looking skin, and reduced signs of aging. Serums usually contain a range of ingredients like antioxidants, vitamins, peptides, and acids. At The Ordinary, we offer two types of skin serums: targeted solutions with a single primary ingredient to address specific concerns, and multi-active solutions that provide a broader range of benefits.” The Ordinary

  • “Body moisturizers play a key role in any skincare regimen for healthy-looking skin. They help to hydrate your skin, seal in moisture, and may even help maintain your skin’s protective barrier. Moisturizing your body is just as important as applying face moisturizer, but unfortunately, many people make the avoidable mistake of skipping this skincare step altogether” CeraVe

  • Eye creams are moisturizing products that have been formulated with the specific needs of your delicate eye area in mind. Adding an eye cream to your daily skincare routine can help keep this skin moisturized to prevent dryness, while also helping to maintain a healthy skin barrier and promoting under-eye skin that appears smoother, plumper, and firmer. When used consistently as part of your daily regimen, eye creams can also help reduce the look of multiple signs of aging and fatigue around the eyes, and provide important moisture and care to this fragile area.” CeraVe

  • Facial Sprays are formulated to replenish and refresh your skin. Mario Badescu

  • Other is a category for a variety of products, such as skin care-based makeup.

Cleanser

Find your perfect product

Toner
Eye Cream
Serum
Spray
Moisturizer
Other

“Moisturizing 101.” Cerave.com, CeraVe, 16 Nov. 2022, www.cerave.com/skin-smarts/skincare-tips-advice/best-moisturizer-dermatologist-recommended.

Yang, Kimberly. “What’s the Difference between Toner and Facial Spray?” Mario Badescu, 10 Jan. 2020, www.mariobadescu.com/blogs/mb/difference-toner-facial-spray?srsltid=AfmBOoqr27gI4cB3sMjyW4rF0NTdguSDE01Cp1Cw8cn9k_pimqK563a0. Accessed 17 Nov. 2025.

The Ordinary. “The Ordinary | Clinical Formulations with Integrity.” Theordinary.com, 2022, theordinary.com/en-us/what-is-a-cleanser.html.

“The Ordinary | Clinical Formulations with Integrity.” Theordinary.com, 2022, theordinary.com/en-us/blog/what-is-a-skin-serum.html. Accessed 17 Nov. 2025.

The Ordinary. “Back to Basics: Understanding Skincare Toners | the Ordinary.” Theordinary.com, 2022, theordinary.com/en-us/blog/skincare-toners.html.

“The Benefits of Using an Eye Cream.” Cerave.com, CeraVe, 10 Feb. 2022, www.cerave.com/skin-smarts/skincare-tips-advice/what-does-eye-cream-do.